His illustrious career has been characterised by his multifaceted roles in the sports industry within the UAE. His influential tenure as the chairman of the Board of Al Ahli Club and Al Ahli Football Company since 2010 speaks volumes about his leadership acumen and strategic vision. Additionally, his contributions as a former Board Member of both the Dubai Sports Council and the UAE Football Association further exemplify his dedication and pivotal role in advancing sports governance and development in the region.

Salem bin Dasmal is the Vice Chairman of Bin Dasmal Group, a family business with over 40 years of history. Previously, Salem was Director of Business Development at Majid Al Futtaim Properties and CEO of Dubailand, where he attracted projects worth over USD 15 billion. He began his career at Ernst & Young and holds degrees in Aerospace Engineering, Public Administration, and Accounting from USC. Salem is a Certified Public Accountant (CPA), a former club-level football player, and a national tennis champion for the UAE. Now, he enjoys golf and padel.

With an illustrious career spanning over a decade in Wealth Management and a celebrated journey as a former tennis player, crucial team member bring a wealth of expertise to our ranks. As an esteemed professional, Djordje’s acumen extends far beyond the financial realm. Notably, his profound love for basketball was manifested in a pivotal role as a board member for a prestigious basketball club. Recognised for orchestrating premier sporting events, Djordje seamlessly integrates financial proficiency with an intricate understanding of sports management, introducing a distinctive and dynamic perspective

A seasoned and FIBA-certified professional basketball coach and executive with 20+ years of elite experience in Europe and UAE including GM, Sports Director & Assistant Coach in EuroLeague basketball teams such as FC Barcelona, Baskonia Vitoria & Girona. The amount of experience acquired over this period reflects a profound understanding of the intricacies of the sport at the highest levels. With a foundation rooted in FIBA certification, Dejan brings a comprehensive skill set and a strategic vision that continues to shape the trajectory of elite basketball programs.