Who we are?

Licensed club by all government bodies including UAE Basketball Association and Dubai Sports Council

Strategic partner of the Club is the world’s leading venue management and services company ASM Global.

Successful Academy operating in multiple schools and locations across Dubai with more than 550 kids.

Privately owned entity lead by Emirati business entrepreneur Mr. Abdullah Saeed Al Naboodah.

Our Founders

Our world class team has unique experience and expertise to deliver our vision



His illustrious career has been characterised by his multifaceted roles in the sports industry within the UAE. His influential tenure as the chairman of the Board of Al Ahli Club and Al Ahli Football Company since 2010 speaks volumes about his leadership acumen and strategic vision. Additionally, his contributions as a former Board Member of both the Dubai Sports Council and the UAE Football Association further exemplify his dedication and pivotal role in advancing sports governance and development in the region.



Salem bin Dasmal is the Vice Chairman of Bin Dasmal Group, a family business with over 40 years of history. Previously, Salem was Director of Business Development at Majid Al Futtaim Properties and CEO of Dubailand, where he attracted projects worth over USD 15 billion. He began his career at Ernst & Young and holds degrees in Aerospace Engineering, Public Administration, and Accounting from USC. Salem is a Certified Public Accountant (CPA), a former club-level football player, and a national tennis champion for the UAE. Now, he enjoys golf and padel.



A seasoned and FIBA-certified professional basketball coach and executive with 20+ years of elite experience in Europe and UAE including GM, Sports Director & Assistant Coach in EuroLeague basketball teams such as FC Barcelona, Baskonia Vitoria & Girona. The amount of experience acquired over this period reflects a profound understanding of the intricacies of the sport at the highest levels. With a foundation rooted in FIBA certification, Dejan brings a comprehensive skill set and a strategic vision that continues to shape the trajectory of elite basketball programs.

Our Mission IS CLEAR.

to unite the UAE under the banner of basketball, fostering inclusivity and driving the advancement of the sport both locally and internationally


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World’s attraction – our home

Unique air-conditioned indoor Arena of its kind between Istanbul and Singapore which is set to bring the best international sporting events and family shows to the region all year-round, even in the hotter summer months making the Arena the only dedicated home for entertainment in Dubai and will see shows that appeal to a wide range of nationalities and cultures.

Open Space
Open Space