Dubai Basketball has officially announced a new long-term partnership with Dream Dubai, the city’s premier promotions platform, marking the beginning of an exciting collaboration that will bring fans closer to the game through innovative campaigns and unforgettable experiences.

Operated by Idealz Holding, Dream Dubai merges shopping and winning in one inclusive experience, offering users the opportunity to win prizes and experiences with every purchase through their innovative platform. Designed to turn imagination into reality, Dream Dubai mirrors the city’s spirit – where dreams are lived, not just envisioned.

Dubai Basketball, the city’s first professional home franchise competing in the EuroLeague and ABA League, represents the very essence of Dubai’s ambition on the global sports stage. In just its first season, the team has redefined regional basketball standards; attracting world-class players, hosting thousands of fans at Coca-Cola Arena, and uniting fans across the city through thrilling game-day experiences. Just as Dream Dubai makes the impossible attainable, Dubai Basketball continues to prove that the dream of establishing Dubai as a global basketball powerhouse is not only alive but rapidly being established.

Jad Toubayly, Founder and Chief Executive Officer of Idealz Holding, said, “Dream Dubai was created to showcase the power of Dubai, a city where opportunities are limitless. Partnering with Dubai Basketball, a team that embodies excellence and ambition, perfectly aligns with our mission to bring dreams within reach. This collaboration will allow us to engage with communities in new and exciting ways, celebrating the population who make Dubai what it is.”

Nick Oakley, Co-Chief Executive Officer of Dubai Basketball said, “We’re thrilled to welcome Dream Dubai as our Official Promotions Partner. This partnership unites two brands that share the same vision, creating value for our Dubai community. With Dream Dubai, our game days reach new heights, bringing even more excitement and opportunity to our fans. Dubai Basketball is more than just a showcase of the best basketball in the country; it’s a movement that celebrates the belief that everyone can be a winner.”

The partnership will be activated across upcoming Dubai Basketball seasons with special campaigns, fan engagement experiences, and exclusive promotions available through the Dream Dubai platform.

Dream Dubai will make its official debut at Dubai Basketball’s home game on 14 November against EuroLeague toppers Zalgiris Kaunas offering all attendees the chance to win AED10,000 cash, drawn live at halftime. Be part of the action and support the city’s team live at Coca-Cola Arena: https://coca-cola-arena.com/sports/1583/dubai-basketball-vs-zalgiris-kaunas

-ENDS-

About Dubai Basketball: 

Founded in 2023, Dubai Basketball is a newly established professional basketball franchise that plays in Europe’s EuroLeague and Adriatic Basketball Association (ABA) League for the 2025/26 season. The franchise has assembled a strong roster of players led by Head Coach Jurica Golemac. The club plays their home games at Coca-Cola Arena.

Dubai Basketball stands as a testament to the power of passion and dedication in shaping the landscape of basketball in the UAE and beyond. Its foundation is built upon a diverse and talented team, consisting of FIBA-certified coaches, former professional players, business experts, and passionate enthusiasts.

Dubai Basketball is committed to catalysing positive social change, where dreams are not just envisioned but realised, talents are not merely found but nurtured, and aspirations are not only lived but fulfilled.

Keep up to date with the latest news on Dubai Basketball by visiting www.dubaibasketball.com or on social media platforms:

Facebook – https://www.facebook.com/dubaibasketballclub
Instagram – https://www.instagram.com/dubaibasketballclub/
X – https://x.com/dubaibasket
YouTube – https://www.youtube.com/@DubaiBasketball

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David Jover

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Hanan Mohamed

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